A couple of years ago I was able to get a little taste of the beauty that is in Canada. I drove from Bathurst , New Brunswick to Halifax, Nova Scotia. It was a beautiful drive with a stop in Shediack for some crab cakes and planked Salmon. Not only was the food wonderful but the scenery was breathtaking.

All those memories came flooding back as I found this amazing inn called the Wickaninnish Inn in Tofino, B.C. Canada which is on the west coast. The first shot of the inn’s website transports you to a cool, crisp mountain resort surrounded by awe inspiring scenes everywhere you turn. You see an imposing mountain range ringed by a pristine forest of pine trees. Then peeking out of the forest edge is a storied resort overlooking the waterfront. To the each side is a beach that whispers of kayaks and watercraft trailing through the nearby waters. Your imagination runs wild and the tombs of stories that could be told about this area rush to your minds’ forefront.

The Inn’s web site is very attractive overall with a nice clean layout and soft colors. There is a tendency to get a bit wordy at times and you have to guess at times at what text is a link. The main Flash image is beautiful but can make you feel a bit dizzy at times.

For some reason the chose to go against the norm with their navigation as well. A rule for all lodging websites are that the main menu should contain accommodations, rates, and a photo gallery. While they do have a rates links they’ve substituted an explore the inn for accommodations. Remember Steve Krugs’ addage, “Don’t Make Me Think.” The main Flash video seems to substitute for a photo gallery as well. As a potential guest I want to see what the options are for room and board as well as the price associated with each. I shouldn’t have to wonder where these are and how to get there.

Looking into their code I can see they’ve gone the extra mile to make their markup standout as well as the front-end images. Their site does use nicer tableless markup however they haven’t got things quite nailed down to where the pages will validate.

- 12 HTML error
- 1 CSS error.
-Failed accessibility test

Overall I would give the site an B.

Related posts:

1. Emerald Lake Lodge, Another Gem in the Crown
2. Experience Sooke Harbour House
3. Tu Tu’ Tun Lodge. Funny Name, Incredible Experience.
4. Georgetown Inn is In
5. Beaver Creek Resort, Colorado

This entry was posted on Monday, June 30th, 2008 at 9:39 pm and is filed under Accessibility, CSS, Design, HTML, Hotels, Reviews, SEO, Standards, Travel. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.